Hot dog
In a continuing effort to move beyond print, the Tribune Media Group has launched a blog network, ChicagoNow.com. zig led a marketing blitz for the official launch, which led to a 234% increase in homepage traffic and nearly 50% increase in registered users last week. ChicagoNow is a network of more than 70 blogs on a wide range of topics that reflect Chicagoans passions from politics and sports to fashion and sex. Bloggers include former White Sox pitcher Jack McDowell, Miss Illinois 2009 Ashley Bond, auctioneer Leslie Hindman, socialite Candance Jordan and more. The site offers a unique platform for Chicagoans to weigh in on the citys hot topics.
Advertising Agency: Zig, USA Creative Director: Stephen Leps Art Director: Janay Blazejewski Copywriters: Geoff Berg, Natalie Taylor Strategic Planner: Ryan Wilson Team Leader: Carlie Naftolin Retoucher: Jeremy Thompson Studio: Mazen Mansour, William Leung Print Production: Jen Dark Music Company: RMW Music Director: Ted Rosnick Sound Designer: Tyson Kuteyi
via adsoftheworld.com