The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.
Client: Adesf Advertising Agency (Name, City, Country): Neogama/BBH, S㯠Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Creative Directors: MᲣio Ribas and Wilson Mateos Art Director: Pedro Utzeri Copywriter: Marcio Juniot Illustrator: Casa do Vaticanovia www.coloribus.com