Where do you turn, when you feel the need for speed? How do you keep up with your cohorts, especially on treacherous terrain, taking on futuristic foes in the heat of battle? As we learn in a spot breaking this week, the answer is Time Warner Cable - and Roadrunner, with its free power boost. "Lag," the first commercial in Time Warner's new campaign, offers a visually arresting depiction of videogame-style graphics, as a pair of teens strive to keep the heat turned up via their cable connection. The campaign, created via Uniworld, was directed by spot, feature, and new media filmmaker Jim Sonzero, with visual effects by Shade.
Client: Time Warner Cable Spots Title: "Lag" "Mojo" "Candy Girls" Air Date: Lag and Mojo August 3, 2009 Agency: Uniworld/NY ACD/Copywriter: Shameka Barbosa Art Director: Heather Han Copywriter: Dan Macena CD: Vann Graves EP: Kimberly Edwards Prod Company: Newhouse Director: Jim Sonzero DP: Ekkehart Pollack EP: Heidi Nolting Post/Effects: Shade, De Motu, Red Magnet EP: Shira Boardman Lead VFX: Bryan Godwin CG Supervisor: Dan Dixon Senior Compositor: Andreas Jablonka Compositor: Kevin Ellis Compositor: Charles Meredith FX Technical Director: Andrew Byrne Technical Director: Ben Fiske VFX Producer: Sheri Patterson Post Producer: Jon Jacobson Designer: De Motu Editorial: Shade VFX Editor: Bob Mori Telecine: Company 3 Colorist: Steve Rodriguez Music: Human Shoot Location: Vasquez Rocksvia www.coloribus.com