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Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv August 2009 Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: Meron Sasson Copywriter: Sharon Refael Account Manager: Adam Polachek Account Supervisor: Dana Cogan Account Executive: Anat Ruderman Photographer: Menachem Reiss