Yellow Pages

Information / Credits

In June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.

Advertising Agency: SAA/Y&R Tel Aviv, Israel Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Group Creative Director: Yariv Twig Copywriters: Eyal Padan, Sharon Refael Art Directors: Asaf Covo, Shirley Bahar Account Manager: Adam Avnon Account Executive: Shiran Chen Barazani Account Director: Galia Ashri Planning: Hilla Tamir, Zohar Reznik Group Creative Director: Amit Gal Art Director: Ran Cory Copywriter: Paul Paszkowski