Kids who can fly
Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.
Advertising Agency: Colenso BBDO, Auckland, New Zealand Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan Photography / Retouching: Kevin Hyde Producer: Gabrielle Buckle AM: Krystal Houghton Art Director: Antonia Baker Executive Creative Director: Nick Worthington Design: Rebecca Johnson-Pond and Simon Redwood Released: May 2009
via adsoftheworld.com