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Saatchi & Saatchi Sydney introduces the new Lexus ISC Convertible using high speed cinematography and explosive transitions to highlight the lineage of the Lexus IS line in their constant pursuit of perfection. Directed by Scott Otto Anderson, central to his approach was to make the transitions as in-camera, real and dirty as possible... whilst keeping the Lexus cars unharmed, showing off their beautiful lines. This meant working closely with both an SFX director for real in-camera explosions and Fuel VFX for compositing & 3D to achieve two stunning slow motion transitions.
Client: Lexus Agency: Saatchi & Saatchi, Sydney Production Company: Photoplay Films Director: Scott Otto Anderson Post production: FUEL VFX Executive Creative Director: Steve Backs Group CD / Art Director: David Bowman Art Director: Peter Galmes Copywriter: John McKelvey Agency Producer: Ali Grant Country: Australiavia www.coloribus.com