Beginning July 27 and continuing for three weeks, passersby in Chicagos Jackson Tunnel will be greeted with an out-of-home message, Our potatoes are grown closer than you may think, along with an overhead installation of potatoes breaking through the ceiling tiles. Its part of a nationwide campaign for Lays potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lays potato chips. The Lays Local 360 marketing campaign was created by Lays U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.
Advertising Agency: Juniper Park, USA Chief Creative Officers: Alan Madill, Terry Drummond, Barry Quinn Associate Creative Director / Art Director: Hylton Mann Associate Creative Director / Writer: Andy Linardatos Producer: Debbie Inghamvia adsoftheworld.com