Sports Illustrated

Information / Credits

In 1971 Cassius Clay went 12 rounds in the supreme court with uncle sam's conscription policy. He won that bout too. There's more to the story than just the game.

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa Executive Creative Director: Anton Crone Creative Group Head / Copywriter: Gavin Whitfield Art Directors: Gareth Cohen, Michele Mueller Agency Producer: Justin Fraser Photographer: Ian Anderson