Are you secretly yearning for Change? Commercials director Adrian de sa Garces of Velocity has directed a new ad for a paint company that hinges on the premise of a dreaming about a more inspired and colorful life. Amid the humdrum routine of everyday life one is inclined to disregard and repress certain impulses that, when taken into account, may lead to a more fulfilling life. We get caught up, lost. Dreams are often the vehicle through which these impulses are communicated. Furthermore, weve all woken from our dreams somewhat disappointed at finding ourselves in bed - or on the couch for that matter. Wishing we had retained something tangible of the experience, that it had been real, yet nevertheless having been privy to ideas that if implemented, might prove useful to us.
CLIENT: FREEWORLD COATINGS PRODUCT PLASCON TITLE: ALTER EGO AGENCY & CITY: KING JAMES CAPE TOWN GROUP EXECUTIVE CREATIVE DIRECTOR: ALISTAIR KING CREATIVE DIRECTOR : DEVIN KENNEDY ART DIRECTOR: DAMIAN BONSE AGENCY PRODUCER: CAZ FRIEDMAN DIRECTOR: ADRIAN DE SA GARCES PRODUCTION CO & CITY: VELOCITY CAPE TOWN PRODUCER: KAREN KLOPPERS DIRECTOR OF PHOTOGRAPHY: PETER TISCHHAUSER POST PRODUCTION CO & CITY: CONDOR CAPE EDITOR (& COMPANY): SAKI BERGH (LEFT POST PRODUCTION) PROD. SERVICE CO & CITY: N/A MUSIC (COMPOSER/COMPANY): THEO CRAUSE (BELLVILLE STUDIOS) AIR DATE: 9 JULY 2009 COUNTRY OF ORIGIN: RSA COUNTRY / TERRITORY OF BROADCAST: SOUTH AFRICA, MOZAMBIQUE RUNNING TIME: 70