The iD3 adventure takes place at http://id3.doritos.co.uk/ and allows players to become the hero of the game, going undercover to help unlock the truth behind a mysterious case of mistaken identity in this choose your own adventure. Each adrenalin filled episode contains a mixture of fully interactive 3D levels, sound recognition, interactive scenes, and film content. Uniquely integrated with Facebook Connect, the advergame pulls content from the players Facebook profile and then dynamically inserts it into the film footage. Where most applications of the Facebook Connect technology use it simply to populate a profile, iD3 uses it to personalise the narrative and extend the game from the website into Facebook. To experience the advergame, players need to enter a code online from special packs of Doritos iD3. However to allow you to experience this for yourself, heres a free pack code PR00117913 which gives you 6 lives in the iD3 adventure movie at http://id3.doritos.co.uk/. You wont be eligible to win prizes with this free code.
Doritos: http://id3.doritos.co.uk/ Agency: Initials http://www.worldofinitials.co.uk/ Creative Director: Allan Guy (Initials) Script-writing and video production: Upset.tv http://www.upset.tv Director: Lucas Howe http://upset.tv/work.php?Title=Lucas%20Howe Producers: Matt Cook / Toby Cook (Upset.tv) Digital Production: rehab studio http://www.rehabstudio.com/ Interactive Creative Director: Tim Rodgers (rehab studio) Digital Planner: Nicola Davies (AMV BBDO)