Our goal was to emphasis the juicy filling inside the gum. We created two types of special outdoor media: 1. A Poster: It's pole was redesign, illustrating a juicy fluid, spilled from the gum, all the way to the floor. 2. A Bus Station Poster: A puddle of juicy fluid was placed underneath the poster, inside the bus station, creating the feeling that the gum is dripping. The unique use of media aroused people's attention while sitting in a bus station, driving to work or just passing by on the street.
Advertised brand: Wrigley's-Orbit Aqua Advert title(s): Orbit Gum With Juicy Fruity Filling Advertising Agency (Name, City, Country): GITAM/BBDO, Israel chief Creative Director: Guy Bar Creative Director: Eran Bar-Yohai Art Director: Hadas Liwer Copywriter: Yohai Asher Production: Daniel Eshel and Noga Sagi Illustrator: Alex Melik Adamov-OMG Art Published/Released/Aired (Month, Year): 7.09via www.coloribus.com