A fictional story was created to provide the new brand with an engaging background. SpecTab was presented as a re-discovered drug of KGB, the Soviet secret police agency. One day pedestrians in Warsaw were surprised with a new statue being placed in the central square -- a statue of Nikolay Wasiliewicz Onovalov, a Russian scientist, doctor and inventor of SpecTab.
Brand: SpecTab Client: Jelfa Product: Spectab -- a pill reducing effects of alcohol (Anti-Hangover remedy). Advertising Agency: Change Communications, Warsaw, Poland Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafał Gi Art Director: Adam Szczepocki Copywriter: Franek Toeplitz Sculpturer: Wojciech Zasadni Released: June 2008via www.theadmad.com