1pointsix18

Information / Credits

A calendar that celebrates interior design as an art form. Combining interior design products with fashion, the calendar explores new landscapes in digital art. Final result - twelve months of fantasy. True to the brand, this calendar was laid out in the golden ratio of 1.618. Every month denotes a residential/exhibition/retail space, where the backdrop is digitally painted to weave fantasy, inspired from Michelangelo's sistine chapel paintings, models in the calendar float, while interacting with various interior design products; in poses similar to that of the great masters paintings. Each month can be viewed horizontally and vertically with a mere flip of a flap. In fact the whole calendar can rest on a desk vertically / horizontally depending upon your choice / mood / space on your desk. One MG won two pepper awards for the calendar - including, a Silver for dimensional direct mail calendar category and a Bronze for the Art Direction in single.

Advertised brand: 1pointsix18 Advert type: Dimensional Direct Mialer, Calendar Headline and copy text (in English): 1pointsix18 calendar 2009 - 10 Advertising Agency (Name, City, Country): One MG , Chennai, India Creative Director: Nishant Rastogi, Amrish Shyam Sundar Art Director: R. Thirumaran, Shiva Kumar Released : April ' 2009