In order to launch DEUS, a TV series for teens, about an A.I. computer program gone wild we decided to create DEUS in real life! Stage 1: We invited teens to enter a sweepstakes, by filling out a form with personal data while secretly installing a cookie file in their computer. Stage 2: Two weeks later, we surprised them with personalized banners and a mysterious minisite that knew everything about them! Stage 3: We Solved the mystery, by connecting the banners to the series. The Results: A real panic was created, followed by wide discussions. Thousands of teenagers came to DEUSs premiere screenings and the first episode brought record TV ratings.
Advertising Agency: McCann Digital, Israel Chief Creative Director: Eldad Weinberger Creative Technology Director: Max Shcherbakov Creative Director: Merian Pachman Copywriter: Sahar Lewenstein Art Director: Viktoria Gendelman Released: November 2008via adsoftheworld.com