The brief was to find an unusual way to promote a new product: Extra Thin Schnitzel, and use an Extra Thin Budget. The creative solution: a Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it's use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.
Advertising Agency: GITAM/BBDO, Israel chief Creative Director: Guy Bar Creative Director: Danny Yaakobovich Copywriter: Yohai Asher Art Director: Hadas Liwer Production: Daniel Eshel Published: June 2009via adsoftheworld.com