Brief Explanation: Design a shirt that Roland's clients would be proud to wear in the gym environment and not just stick in their drawer. Describe the brief from the client: Create a t-shirt design for Roland Semprie, a well-known personal trainer in Toronto, Canada Description of how you arrived at the final design: The solution was a t-shirt that gauges how long you have trained with Roland by the amount you sweat. This would be a motivator for Roland's clients, and also let Roland know if they were truly getting a full workout. Indication of how successful the outcome was in the market: The shirt was a complete success for not only Roland, but for his clients as well. They are not only using the shirt during workouts, they are also competing against each other, using the shirt as bragging rights, to see who is working out the most.
Type of Entry: Corporate or Brand Identity Category: Self Promotion Title: T-SHIRT Advertiser/Client: ROLAND SEMPRIE Product/Service: PERSONAL TRAINER Entrant Company: GJP ADVERTISING + DESIGN Toronto, CANADA Design/Advertising Agency: GJP ADVERTISING + DESIGN Toronto, CANADA Creative Credits Name Company Position Lisa Greenberg GJP Advertising/Design Creative Director Trevor Schoenfeld GJP Advertising/Design Creative Director Chris Duchaine GJP Advertising/Design Art Director/Designer Ross Pryde GJP Advertising/Design Copywriter Artik Printervia www.coloribus.com