Financial Times

Information / Credits

Global downturn. What's the first mistake businesses make? www.ft.com/budgets We live in Financial Times.

Advertising Agency: DDB London, UK Executive Creative Director: Jeremy Craigen Creative Directors: Ben Tollett, Emer Stamp Copywriter: Mike Crowe Advertiser's Supervisor: Frances Brindle-Global Marketing Director, Caroline Haliwell-Head Of Global Brand Planner: Lucy Jameson Account Managers: Paul Billingsley, Matt Bundy Account Supervisor: Anna Hopwood Art Director: Rob Messeter Photographers: Drew Leavy, Rob Messeter, Wayne Parker Typographer: Pete Mould