Gut Oggau

Information / Credits

Brief Explanation: The Oggau Estate is an Austrian wine growing estate that produces 9 wines which differ in character and age. It was our task to design labels and packaging for those wines. Since every wine, like every man, has its own individual character we assigned a face, a story and a name to each wine. Eventually, this led to a typical family clan with grandparents, parents and children. Describe the brief from the client: The Oggau Estate is an Austrian wine growing estate that produces 9 wines which differ in character and age. It was our task to design labels and packaging for those wines. Description of how you arrived at the final design: Just like every man, every wine has its own individual character ranging from young to mature, from playful to complex. We assigned a face, a story and a name to these different attributes. Eventually, this led to a typical family clan with grandparents, parents and children. Indication of how successful the outcome was in the market: Within the first six weeks Gut Oggau sold 15,000 bottles. Three types of wine were sold out immediately. Renowned Austrian wine dealers and restaurateurs included the wines in their assortments. Furthermore, numerous articles in the Austrian media as well as in international specialist publications covered the release.

Type of Entry: Packaging Design Category: Alcoholic Drinks Title: GUT OGGAU WINE BOTTLES & WINE BOX Advertiser/Client: EDUARD TSCHEPPE Product/Service: WINE GROWING ESTATE Entrant Company: JUNG von MATT Vienna, AUSTRIA Design/Advertising Agency: JUNG von MATT Vienna, AUSTRIA Creative Credits Name Company Position Andreas Putz Jung Von Matt Executive Creative Director Volkmar Weiss Jung Von Matt Creative Director Thomas Niederdorfer Jung Von Matt Creative Director Volkmar Weiss Jung Von Matt Art Director Thomas Niederdorfer Jung Von Matt Copywriter Dietmar Voll Jung Von Matt Copywriter Iris Dominek Jung Von Matt Typographer Anje Jager Anja Jager Illustrator Judith Zingerle Jung Von Matt Account Manager