Hearing Aid Check - TheWorld's First In-Ear Commerical
Results and Effectiveness: The message reached Neuroths customers. More than 80 % of the target group came to have their hearing aid checked. Creative Execution: THE WORLDS FIRST IN-EAR COMMERCIAL: Neuroth is one of Austrias leading hearing aid companies. Each hearing aid is unique since it is tailor-made for every single client. Just as individual as the made-to-measure hearing aid is the commercial that is played into the ear of its owner once the batteries have started to run low (The commercial was programmed into the hearing aid as an MP3-file. It started to play when battery voltage sank below a critical level. All this happens only a minimal distance from where we wanted it to go: the brain). The user of the hearing aid is addressed by his name and reminded to have his hearing aid checked and batteries changed. Insights, Strategy and the Idea: Rise in participation at Neuroth's hearing aid check. Target Audience: Hearing impaired, using hearing aid technology from Neuroth.
Type of Entry: Product & Service Category: Healthcare & Medical Title: THE WORLDS FIRST IN-EAR COMMERCIAL Advertiser/Client: NEUROTH Product/Service: HEARING AID CHECK Entrant Company: JUNG von MATT Vienna, AUSTRIA Advertising Agency: JUNG von MATT Vienna, AUSTRIA Creative Credits Name Company Position Andreas Putz Jung Von Matt Executive Creative Director Christoph Gaunersdorfer Jung Von Matt Creative Director Thomas Schwarz Jung Von Matt Creative Director Eva Ortner Jung Von Matt Art Director Helena Gionkas Jung Von Matt Copywriter Robert Schrotthofer Jung Von Matt Graphic Rita Hofmeister Jung Von Matt Account Supervisor Catharina Winding Jung Von Matt Account Manager Clemens Marx Marxproductions Sound Engineervia www.coloribus.com