This campaign was created to inform gamers about the XBox Live Arcade game titled 'Go! Go! Break Steady'. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition they had no idea what was about to happen.
Advertising Agency: TAXI, Vancouver, Canada Creative Director: Michael Mayes Art Director: Raul Garcia Copywriter: Matt Bielby Director: Alex Ogus Agency Producer: Kevin Saffer Editor: Daniel Pruger Released: December 2008via adsoftheworld.com