Challenge Promote visually and audibly the Salzburg School of Music right in the middle of a city. Solution Crosswalks were repainted in a piano keyboard shape at different locations in the city. Sensors were also installed beside the crosswalks on the sidewalk. Every time the walk sign turns on a piano song starts playing, simulating the idea that the people who start walking through the crosswalk are playing the song by stepping on the crosswalk.
Creative Director / Art Director: Pedro Martins Photographer: Flickr images Released: April 2009via adsoftheworld.com