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16 June 1976 marks the day South African school children from Soweto stood up in protest against the Bantu education act. Due to this event, June 16th is now celebrated as South Africa's youth day, which commemorates the bravery and the death of many South African children including Hector Pieterson. The raised fist, to this day has been a symbol of Power "Amandla." "16 June 1976. Tune in."

Advertising Agency: The Firehouse, Johannesburg, South Africa Executive Creative Director: Steven Richards Creative Director: Rowan John Art Director: Ryan Liedeman Copywriter: Tamara Kotelo Model Maker: Ryan Liedeman Photographer: Vanessa Grobler Published: June 2009