The entertainment legend Johannes Heesters is getting behind the wheel for Sixt AG, Germanys leading car rental company and international provider of high-quality mobility services. In a new ad, Jopie Heesters, aged 104, shows off some breathtaking driving moves in a powerful Sixt convertible. The video advertises the wide-ranging mobility services offered by Sixt Leasing AG. Heesters, a well-known singer and show star, thunders through the streets of Berlin with four cylinders raring under the bonnet and a top hat for style demonstrating spectacular braking manoeuvres, daring reversing and racy burnouts along the way. But he still remains true to his unmistakable style, clad in elegant evening wear throughout. 21 year old Gina Lisa aka Germanys Next Topmodel, sporting a revealing leopard print dress, is also unable to resist Heesters charm. At the end of the ad both give a performance of Heesters classic folk hit Ich brauche keine Millionen with special new Sixt lyrics, and then speed away into the distance.
Advertising Agency: Jung von Matt/Elbe Germany Creative Directors: Wolf Heumann, Peter Kirchhoff, Dirk H䵳ermann Art Director: Vanessa Rabea Schrooten Graphic Designers: Felix Taubert, Julia Klaustermeyer Copywriter: Lisa Maria Hartwich Account Supervisors: Sandra Schymetzki, Ann-Kristin Grohsklaus FFF Producers: Julia Cramer, Gerrit Winterstein Programmer: Carlos Wallut Released: Summer 2008via adsoftheworld.com