Most of the ads for the horseradish are very traditional and conventional. Therefore, we attempted to provide an unexpected pleasure to enable customers to remember our ad. We parodied Steven Spielberg's film, "Close Encounters of the Third Kind," with a plot that Alien from Long's planet came to meet animals, vegetables, and fishes of the Earth. By making a transition from the previous perception of adding horseradish to supplement foods, we added foods to the horseradish instead in order to heighten the value of the horseradish.
Advertising Agency: When Gee, Seoul, South Korea Creative Director: Tai-il, Lee Art Directors: Jeong -gon, Kang, Mi-sun, Kim Designer: Seong-kuk, Jeon Copywriter: Jong-hwan, Choi Released: February 2009via adsoftheworld.com