During a triathlon race, an athlete consumes enough energy to keep a lamp turned on for one hour. Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.
Advertising Agency: FabraQuinteiro, S㯠Paulo, Brazil Creative Director: Paschoal Fabra Neto Art Director: Bruno Cirello Copywriters: Ricardo Frezza, Hildebrando Neto Illustrator: Mauricio Pierro Published: 2008via adsoftheworld.com