Every December, Bon o Bon chocolate issues an outdoor greeting. This time, we wanted to do something different. We offered everybody a space to express their new year's wishes. Hundreds of Available billboards in the city streets invited the people to enter www.yourbonobonwish.com where they could write their wish, choose the city where they wanted it to be published and vote for the ones they liked most. The most voted ones were published in the last days of the month in Buenos Aires, Cordoba, Mendoza, Mar del Plata y Montevideo.
Advertising Agency: Leo Burnett Argentina Chief Creative Directors: Seto Olivieri, Pablo Capara Creative Director: Fernando Militerno Art Directors: Fernando Militerno, Paula Benvegn Copywriters: Ramiro Gamallo, NMartz Illustrator: DiazFeich Other additional credits: Max Soria Web designer: Alejandra Bravo Desarrollador web: Maximiliano Spika Released: December 2008via adsoftheworld.com