During the renaissance period works of art were commissioned to convey a social or religious message. One of the famous artists from this period was Peter Paul Rubens whose famous piece Adam & Eve was the inspiration behind this poster. True to the philosophy of the renaissance period this poster too is conveying a social message. That of saving trees. Only this time we hope that the piece not only leaves people in awe but are also moved by it to contribute towards the cause. This piece of communication was used as a poster in art galleries, parks and pubic places.
Advertising Agency: Ogilvy & Mather, Mumbai, India Executive Creative Director: Piyush Pandey, Sumanto Chattopadhyay Art Director: Zahid Shaikh Copywriter: Zahid Shaikh Illustrator: S.M. Rafiquevia adsoftheworld.com