Axe

Information / Credits

As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.

Advertising Agency: When Gee, Seoul, South Korea Creative Director: Tai-il, Lee Art Director: Jeong -gon, Kang Designer: Mi-sun, Kim Copywriter: Jong-hwan, Choi Production Manager: Seong-kuk, Jeon Released: February 2009