On average, BP's Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), "BP Ultimate Takes You Further", demonstrates that very fact!
The music is by Buller & Bang and the song is called "Little Puzzle". Agency: Ogilvy London Advertiser: BP Project name: BP Ultimate Takes You Further Client Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP Brief: To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient. Creative agency: Ogilvy London (OgilvyOne and Ogilvy Advertising) Copywriter: Alan Morrice, Paul Diver Art director: Alan Morrice, Paul Diver Planner: Rupert PriceTim Jones Media agency: Mindshare Worldwide Media planner: Charles Young Director: Greg Gray Editor: Deliverance, South Africa Post production: Black Ginger, South Africa Audio Post propduction: Ben Leeves @ Grand Central Sound Studios Agency Producer: Vicky Newbold Exposure: TV/Radio/Print/POS/Digitalvia www.coloribus.com