Stride

Information / Credits

Stride is the ridiculously long lasting gum. To communicate this JWT Puerto Rico took the claim to the extreme. The famous cliche of a father giving to his son a precious gift passed from generation to generation was the perfect set up for our story.

Client: Cadbury Adams Agency: JWT Production Company: Hocus Pocus Director: Luis Gerard Music + Sound Production: Mezzalunna/Glenn Monroig Chief Creative Officer: Jaime Rosado Art Director: Andr鳠Justo Copywriter: Lizette Morazzani Editor: Mizael Morales Producer: Noro Sebastiᮍ Country: Puerto Rico Account Executive: Richard Pascual, Axel Ramos