Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn't use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn't use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.
Agency: DDB Brasil Title of Ad: Sob o Sol Client: Sundown Protetor Solar Date of 1st Appearance: February 11th Creative Director: Rodrigo Almeida, Renata Florio, Jlio Andery, Rodolfo Sampaio, S鲧io Valente Copywriter: Geraldo Gon硬ves Art Director: Markus Correa Photographer: Rodrigo Ribeiro; S鲧io Prado Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella Account Director: Andr頓ilveira Advertiser's Supervisor: Duda Kertesz e Marcelo Scatolinivia www.adme.ru