J-POWER
Environment
"The main focus of these spots was to show that J-POWER creates energy and makes everything possible for daily life," Banks explained. "One was an environmental spot, and the other was a global spot that speaks to the industries, businesses, infrastructures and everything that the company powers."
Although the original approach called for the use stock footage, Banks and the agency's creatives, including creative director and copywriter Isamu Nakamura, and art directors Takehiko Araki and Kenichi Horie, ultimately agreed on the greater benefits of capturing original live-action footage for the project. During one day of green screen shooting on a soundstage in Tokyo, Banks and director of photography Naoki Noda captured HD footage of actors and various animals using the ARRIFLEX D-21 camera package.
Artists at Stardust's Santa Monica studio then used Maya to create the natural habitats, the turbine and many other elements for both spots, and Adobe After Effects was used for visual effects and compositing.
Complete project credits follow below. More information on J-POWER is available at www.jpower.co.jp.
">"The main focus of these spots was to show that J-POWER creates energy and makes everything possible for daily life," Banks explained. "One was an environmental spot, and the other was a global spot that speaks to the industries, businesses, infrastructures and everything that the company powers."
Although the original approach called for the use stock footage, Banks and the agency's creatives, including creative director and copywriter Isamu Nakamura, and art directors Takehiko Araki and Kenichi Horie, ultimately agreed on the greater benefits of capturing original live-action footage for the project. During one day of green screen shooting on a soundstage in Tokyo, Banks and director of photography Naoki Noda captured HD footage of actors and various animals using the ARRIFLEX D-21 camera package.
Artists at Stardust's Santa Monica studio then used Maya to create the natural habitats, the turbine and many other elements for both spots, and Adobe After Effects was used for visual effects and compositing.
Complete project credits follow below. More information on J-POWER is available at www.jpower.co.jp.
">Environment
<p>In cooperation with Japanese production company Kirameki (www. kirameki.cc), bicoastal U.S. creative production company Stardust Studios (www.stardust.tv) recently produced two HD spots for Tokyo's Electric Power Development (J-POWER) through the creative team at McCann Erickson Japan. The two HD :30 spots entitled "Global" and "Environment" directed by Stardust's founder and creative director Jake Banks began airing in April in Japan, where they will continue to run for the next year.</p> <p>"The main focus of these spots was to show that J-POWER creates energy and makes everything possible for daily life," Banks explained. "One was an environmental spot, and the other was a global spot that speaks to the industries, businesses, infrastructures and everything that the company powers."</p> <p>Although the original approach called for the use stock footage, Banks and the agency's creatives, including creative director and copywriter Isamu Nakamura, and art directors Takehiko Araki and Kenichi Horie, ultimately agreed on the greater benefits of capturing original live-action footage for the project. During one day of green screen shooting on a soundstage in Tokyo, Banks and director of photography Naoki Noda captured HD footage of actors and various animals using the ARRIFLEX D-21 camera package.</p> <p>Artists at Stardust's Santa Monica studio then used Maya to create the natural habitats, the turbine and many other elements for both spots, and Adobe After Effects was used for visual effects and compositing. </p> <p>Complete project credits follow below. More information on J-POWER is available at www.jpower.co.jp.</p>
PROJECT NAME: J-POWER "Global" and "Environment" RUNNING TIME: 2 x :30 DATE OF FIRST AIRING: April 15, 2009 (Japan only) FILM STAGE/LOCATION(S): Japan CLIENT: Electric Power Development Co., Ltd ("J-POWER") CITY/STATE: Tokyo, Japan AD AGENCY: McCann Erickson Japan, Inc. CITY/STATE: Tokyo, Japan CREATIVE DIRECTOR/COPYWRITER: Isamu Nakamura ART DIRECTORS: Takehiko Araki, Kenichi Horie PRODUCTION COMPANIES: Kirameki, Inc. & Stardust Studios CITY/STATE: Tokyo, Japan & Bicoastal, USA DIRECTOR: Jake Banks DIRECTOR OF PHOTOGRAPHY: Naoki Noda PRODUCTION MANAGER: Sachiko Tamaru (Kirameki) DESIGN/ANIMATION COMPANY: Stardust Studios CITY/STATE: Bicoastal, USA CREATIVE DIRECTOR: Jake Banks EXECUTIVE PRODUCER: Paul Abatemarco DESIGN DIRECTOR: Neil Tsai PRODUCERS: Jody MacKinnon, Clara Park, Steven Poulsen DESIGNERS: Neil Tsai, Gretchen Nash, Tosh Kodama, Bill Bak, Ling Feng, Angela Ko, Jenny Ko, Juliet Park ANIMATORS: Sang Lee, Angie Tien, Brian Broussard, George Longo, Damon Snyder, Ryan Hooks, Marisol Baltierra, Catherine Yoo, Giancarlo Rondani, Maithy Tran, Thomas Horne 2D ARTISTS: Brian Williams, Davina Sanchex, Stephen Edwards, Kristen Swanson MUSIC ARTIST: Hifana MUSIC PRODUCER: Masayo Okino ADDITIONAL POST-PRODUCTION: Sony PCL CITY/STATE: Tokyo, Japan ONLINE EDITOR: Masashi Hosoda MIXER: Tsutomu Higa FINAL MIX COMPANY: Omnibus CITY/STATE: Tokyo, Japan MIXER: Norisato Nakauchi
via www.coloribus.com
