Created for Tribal DDB, Amsterdam, the interactive campaign -- which launches today at www.cinema.philips.com -- promotes Philips latest entrant into the television market, the CINEMA 21:9. Since the televisions 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywoods best. Stink Digital director Adam Berg responded with an idea for an epic frozen moment cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. The film, titled Carousel, is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to spin through the films single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the projects biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsites loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital and Tribal DDB Amsterdam.
Agency: Tribal DDB Amsterdam Global Creative Director: Neil Dawson Creative Director: Chris Baylis Art Director: Mariota Essery, Andrew Ferguson Copywriter: Carla Madden, Chris Baylis Agency Producers: Jeroen Jedeloo, Iwona Echt Production Company: Stink Digital London Director: Adam Berg Executive Producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley Producer: Simon Eakhurst, Stephen Brierley DP: Fredrik Backar Production Service Company: Stillking, Prague Stillking Line Producer: Zuzana de Pagter 1st AD: Jiri Ostry Production Designer: Petr Kunc Czech Production Manager : Jiri Kotlas Stunt Co-Ordinator: Lada Lahoda @ Filmca Editor: Paul Hardcastle @ Trim VFX: Redrum, Stockholm Post Production Supervisor: Richard Lyons Music & Sound Design: Michael Fakesch Additional Sound Design: Tim Davis Colorist: Jean-Clement Soret @ MPC London UK Production Manager: Jemma Daniel Philips Carousel названиеvia www.coloribus.com