Silk Soft

Information / Credits

Brief: Promote the fact that Silk soft is 100% recycled and make some awareness on a low budget.<br> Idea: To communicate that Silk soft is truly 100% recycled we put stickers on standart toilet tissue dispensers on selected public toilets acount Copenhagen.

Advertising Agency: By Far, Denmark Creative Director / Art Director: Benjamin Bidstrup Copywriter: Michael Jacobsen Photographer: Hans Nygaard Released: January 2009