Unfortunately, theres no easy fix when it comes to work place incidents. There are no panel beaters, precision painters, restorations or cheap and readily available replacement body parts. When you damage your body in a serious work place incident, the injury is for life. To highlight the consequences of poor work safety practices, WorkSafe Victoria brought to life the terrifying nature of work place incidents with this striking installation. A vending machine designed to sell spare body parts. The Body-O-Matic.
Advertising Agency: Lifelounge, Melbourne, Australia Creative Director / Copywriter: Daniel Pollock Associate Creative Director/Art Director: David Ponce de LeDesigner: Michael Pham Model makers: Odd Studio, Sydney Account Executives: Luke Veale, Richard Hayes Released: April 2009via adsoftheworld.com