Every country has a culture of kissing. But kissing in the Middle East is truly unique with certain protocols that cannot be changed. Not surprisingly, it differs from country to country in the Middle East, depending on their conservative or liberal outlook. We at MTV Arabia wanted to enlighten our eager audience on how to kiss in the most politically correct fashion. We launched the Kiss Education series quite appropriately on Valentines Day. It boldly went on to show the kissing protocols of different countries, including Saudi Arabia where kissing is considered taboo. Go on, try it.
Advertiser/Client: ARAB MEDIA GROUP Product/Service: MTV ARABIA Entrant Company, City: TBWA\RAAD MIDDLE EAST, Dubai Country: UNITED ARAB EMIRATES Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai Country: UNITED ARAB EMIRATES Executive Creative Director: Nirmal Diwadkar/Milos Ilic Creative Director: Malek Atassi/Sakib Afridi Copywriter: Malek Atassi/Sakib Afridi/Bassam Doss Art Director: Malek Atassi/Sakib Afridi Agency Producer: Irene Mourani/Denise Jabbour Advertiser's Supervisor: Samr Al Marzouqi Production Company, City: SIGNATURE PRODUCTIONS, Beirut Country: LEBANON Producer: Michel Harb Director: Chadi Younes Editor: Montage/Dubai Post Production: Cutting Edge/Beirutvia www.coloribus.com