BBC

Information / Credits

The idea behind Brand Aid was to assemble a group of advertising icons past and present such as the Honey Monster, Smash Martian and the PG Tips Monkey, put them all in a room together and ask them come up with a way to raise money for Comic Relief, an inspired idea that Steve relished shooting. Bendelack says about Brand Aid, how brilliant to work with all those advertising icons in one room and for such a good cause, I was especially honoured to meet the Smash Martian.

Client: Comic Relief Red Nose Day Agency: Fallon, London Creatives: Chris Bovill, John Allison Agency Producer: Nicky Barnes Production Company: Spank Films, London Director: Steve Bendelack Producer: Pam Asbury DP: Ulrik Boel Bentzen Editor: Mark Edinoff @ The Quarry Post Production: MPC