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A great idea of gossip and information is exchanged in the women's bathrooms. What better place to message to women. A mannequin was placed in bathroom stalls with Cava Couture under wear around its ankles. Whiles a tape recorder played continuously. On the recorded message was a woman talking to her friend on her cell phone about her cool new Cava Couture underwear. The goal was to play off women;s curiosities knowing most would eavesdrop. When they got to the sink to wash their hands a message paid it off with "Find out what all the gossip is about."
Advertising Agency: Santy, Phoenix, USA Creative Director: Adam Pierno Art Director: Chris Cavalieri Copywriter: Jamie dos Santos Photographer: lee b. Released: February 2009via adsoftheworld.com/